December 05, 2012

People Don't Buy What You Do, They Buy Why You Do It

Simon Sinek: How great leaders inspire action

Changing the way we approach the...


.... Inspiration, is it free flowing or can we tailor it a little?

Of course as business minded creatives and designers we back what we are sharing with the world, but do the world understand and back us?

---- The Golden Circle ----

When asked about a project, people can easily answer the what and how.
WHAT are you doing?
HOW are you doing it?

It's the WHY that is often pushed aside/forgotten.

Why are we doing what we do?
What's our purpose?
What's our belief?
Why do we get out of bed in the morning?
Why should other people care?

"The goal is not to do business with people who want what you have, the goal is do business with people who believe what you believe."

So for us, Painted and Patched, we are thinking a lot about the WHY right now.

Why are we doing what we're doing?

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